We talk to Richard Rosebery about the three most significant Hotel Marketing trends affecting the industry today.
Richard also offers these 10 Hot Tips for Hoteliers and Marketing Professionals:
- Ensure a great website
- Build a great m-web site now
- Use a fragmented market approach
- Combine online and offline media within integrated campaigns
- Target consumer generated media
- Personalise your marketing messages
- Communicate what your products and services are…not what you’d like them to be
- Know your brand
- Create Cryllic and Mandarin website versions
- Adopt a continuous sales collateral improvement program
About the Interviewee: Richard is the Managing Director of The Profit Motif Pty. Ltd. Richard has specialised in strategic marketing and advertising for over 20 years. Initially trained within mainstream advertising agencies such as McCann Ericksons and Ogilvy & Mather, his experience in business strategy extends to the creation and operation of companies that have become world-wide brand names within the hospitality industry such as Select Hotels & Resorts International and Small Luxury Hotels of the World. He was a key force behind both the staging the First Fleet Re-enactment Voyage for Australia’s Bicentennial and the marketing of Bounty Voyages. Richard is renowned for his innovation and niche marketing abilities at an international level.
Tags: hot hoteliers
I think creating a mobile website will become increasingly needed in the future. When people are on the go, they often just need the basic information – address, phone number, special deals – but most hotels don’t seem to be as mobile-friendly as they could be.
Some more thoughts:
hotelmarketingstrategies.com/hotel-mobile-marketing-thoughts