In every profession there is a peak beyond which it is impossible to climb â€“ a pinnacle that demands the very best from an individual.
Often recognized for their ability to entertain, international bartenders consistently stretch these boundaries; with their creativity, speed and accuracy delivering a show of artistic flare.
Currently running in 15 of Dubaiâ€™s top hotels is a global competition that acknowledges this creative talent and introduces the DIAGEO WORLD CLASS program, an eight month contest that will find the â€˜WORLD CLASS Bartender of the Yearâ€™.
WORLD CLASS allows a selection of key bartenders and bar managers in discerning and premium, high end bars the opportunity to showcase their own cocktail creations to a selection of elite judging panels, both in Dubai and internationally at the global final.
Mixologists from Europe, Middle East, Africa, America, Latin America, Australia and Asia Pacific are currently battling in the their own qualifying heats. Â Those bartenders who make it into the finals will have gone through grueling rounds of pouring accuracy, speed, service and creativity tests. Â The program is based on a very strong foundation of training and development.
Winners will be selected according to clear criteria and chosen by an elite judging panel made up of celebrities from the world of food & drink, fashion, entertainment, the media and music.
The winner of the final will be recognized by their peers as the ultimate bartender and will be crowned the WORLD CLASS Bartender of the Year as well as receiving the opportunity to create their own cocktail book. Â This ultimate cocktail guide will be published by Diageo and distributed around the world, ensuring international media coverage and instant celebrity status for the winning author.
The RESERVE portfolio that will be supporting this program include a selection of premium spirits which include â€“ Tanqueray No. Ten, Ciroc, Ketel One, Tequila Don Julio, Ron Zacapa and Johnnie Walker Gold Label.
You can find more information at www.WeAreWorldClass.com or contact Dubaiâ€™s RESERVE Brand Ambassador.
WC Don Julio Newsletter